Two quotes from Design the New Business

There is lot of talking about values in those new business models for innovation. Makes me think whether those synthesize business and design, so that design is subordinated to business logic. Is there really space for something new to emerge from?

“People are realizing the value of access to experiences and services, rather than owning something outright, that they have in their hands. And from that moment it usually depreciates in value.”

“So I think the key lesson of what is learned in working Proto Partners is that as a business we need to spend more time focusing on desirability, what do our customers want, what are their expectations. I think by truly designing desirability, it does create experience innovation..”

Transmediale 2013 looks into desire

I am going to run a workshop at the 2013s Transmediale, together with Alan Shapiro. The title is Software of the Future, or the model precedes the real. I am going to talk about my current research into technology and desire. One aspect of it will be about seduction as a technology of desire, which may be useful to push reversibility in new technologies.

I put my workshop paper online:

Full revolution (in social media) ahead!

“Rate everything!” This video for the Jotly app, an app which rates everything, demonstrates to us how this positivist and excessive frivolity of collecting user data can be driven on ad absurdum (or, in other words, social media cannot only create a lot of buzz, but also a lot of noise.)

We hover between Web 2.0, the participatory web with features such as rating systems, comments and like functionalities, and web 3.0, the semantically enriched web, which holds new promises for us. The methods of web 2.0 to collect user-data will be slowly outgrown by more sophisticated technologies for sure. Data as such doesn’t say much about the user who participates in a range of activities across a range of networks on- and offline. This is stated also as a conclusion by Mark Granovetters in his network study called The Strength of Weak Ties:
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The new is terrifying. Not because it is this way and not another way, but because it is new.

– Vilem Flusser

Lecture Notes from Age/ism: The Future of Software and Queering technology

I participated last week at the Age/ism conference , organized by Elise van Mourik  from the Dirty Art Department at the Sandberg Institute in Amsterdam. Elise and her team did a wonderful job with the curatorial work of the program!

I co-lectured a talk about the future of software, together with Alan N. Shapiro.

Silke Briel, aka Franck and Me, made a beautiful animation for us, which visualized the discussed concepts. This was also the first time for me to talk about my project Queering Technology, which is an open and ongoing research and art project. More info can be found here:

Here is the summary of the talk, including notes by Alan and me that weren’t mentioned due to the limited time, but which have been most interesting and inspiring to me. Alan concentrated more on cultural codes, and my focus lay in the description of aesthetics, on how aesthetics of the binary comes to materialize in culture, namely in fashion and commodity culture. So this summary presents more technical aspects.

More info on Alan N. Shapiro’s work can be found at his website. He has published many articles on Computer Science 2.0. And I want to mention that we are looking for brave investors for funding. These ideas are not written down for pure entertainment, we would like to put them into practice. So, yes, we want your money to make the world a better place!

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