Designing (Web applications) for Emotion

Some Design principles taken from the book Designing for Emotion by Aarron Walter

When designing interfaces and websites it turns out many principles and guidelines being used in online marketing and social media can also be applied for designing a good user experience.

Here are a few that stuck out for me:

  • Websites and web applications should reflect a personality that they can relate to.
  • Showing emotion in design, as in life, is risky. Some people won’t get it. Some people will even hate it. But that’s okay. An emotional response to your design is far better than
  • indifference.
  • Emotional design does more than entice and keep your audience, it helps ensure you’re talking to the right people.
  • Many websites and applications include a new top tier with pleasure, fun, joy, and delight, on the base of functionality, reliability, usability.
  • Emotional design should never interfere with usability, functionality, or reliability.
  • Emotional design isn’t just about copy, photos, or design style: it’s a different way to think about how you communicate.
  • We wanna see emotion in interface, same way we seek them in human faces, thats what we read
  • We know who they are, but who are we?
  • To engage your audience emotionally, you must let your brand’s personality show.
  • … When you create emotionally engaging experiences, a marketing budget is no longer necessary. … Their audience does the marketing for them.
  • Giving users the power to choose changes the tone of their response.
  • The power of Priming can be turned into a fun rewarding system for user tasks that usually require some a learning curve.
  • Complex websites with poor design result in unpredictable user behavior
  • Using common design tools like layout, color, line, typography, and contrast, we can help people more easily consume information and make a decision driven by instinct more than reason.
  • Users react apathetically to websites when the content is irrelevant to their interests, or when content is poorly presented.
  • In high-stress situations, your top priority must be to tame negative emotions as best you can and, if possible, shift them back to the positive.
  • Connect your ideas to business goals and avoid opinion-based arguments.

Leave a Comment